URU The right To Be

Changing the Face of Medicine
Deadliest Disease In America website
No Money Films
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“To challenge hearts and minds through the arts.”


URU, The Right To Be, Inc. is a 501(c)(3) non-profit organization with the mission to foster communication and understanding among diverse racial, social and economic groups about the issues that affect these groups and their communities.


URU utilizes social marketing and community mobilization to deliver arts-based programs and media productions that address the social justice, health, culture and economic issues facing America and the global community. 


URU’s work reflects the organization’s strong belief in and commitment to inclusion, education, quality, enlightenment, enjoyment, civic responsibility and personal growth. Since its inception, URU has touched and inspired audiences in excess of 250,000 people across the United States and enriched the lives of more than 50,000 children.


Crystal R. Emery is an artist, author, filmmaker, actress and playwright known for producing socially conscious works and stories that celebrate the triumph of the human spirit. She is also founder and CEO of URU: The Right To Be, Inc., a nonprofit organization dedicated to challenging hearts and minds through the arts.

In September 2016, Emery’s latest documentary, Black Women in Medicine, will air on 270 American Public Television stations throughout the United States.

Emery’s artistic vision was influenced by the mentorship of renowned actor/director Bill Duke, actor/dancer Gregory Hines, and famed director Lloyd Richards. Over the course of a 30-year career, she has produced more than 20 plays and two feature-length documentary films and authored numerous books.

Emery’s first feature-length documentary, The Deadliest Disease in America, which addresses racism in health care practices, earned her the Congressional Black Caucus’ “Health Brain Trust Award in Journalism.” 

URU, The Right To Be, Inc., is a public, non-member, charitable 501(c)3 organization.