The mission of URU is to foster communication and understanding among diverse people by utilizing, discovering and applying tangible multimedia solutions at the intersection of the arts, humanities, science and technology. Our goal is to move all stakeholders toward a more equitable and humane world.
Because the human condition is complex, and people are multidimensional, it understandably takes a multimedia approach to engage them, especially given their constant bombardment with information. Our approach to lowering peoples’ defense mechanisms and meeting them where they are is what makes URU so effective and unique.
